Corona: Beach 100

To mark its 100th anniversary, Corona launched The Beach 100, a global platform built around a list of the world's 100 best beaches. WINK Creative Experiential Agency brought it to life on Copacabana, one of the beaches on the list.

‍At Copacabana Beach – one of the most iconic beaches in the world and highlighted on the Beach 100 list – more than two million people gathered for one of the largest beach celebrations ever staged in partnership with Corona, featuring custom-created sunset rituals and epic live performances.

The platform also ran through Corona.com, QR-coded anniversary packs, the World Surf League Finals in Fiji and a grant program for beach protection.