The single largest event that the Disney Advertising Sales team delivers. Their Super Bowl. Their Oscars for advertisers. A one-day event that showcases Disney's Unrivaled Portfolio and Connections.

The PineRock Team brought to life Disney's Message of Unrivaled Connections through technical mastery, meticulous execution, and a rock-solid partnership at the Jacob Javits Center in New York City. Over 290,000 square feet across 4 floors were designed and choreographed for an unforgettable guest experience at this year's Upfront! 

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