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McDonald's introduced Grimace to Austria in summer 2025 with a 360° campaign. Stargate Group Werbeagentur, Currycom Communications, DDB Wien and Kubrik built its centerpiece: a giant purple plush pop-up at Vienna's MuseumsQuartier.
Instead of explaining the Grimace Shake, we introduced a character universe and made it physically and emotionally tangible. The core creative idea was to position Grimace not as a promotional tool, but as a cultural protagonist representing friendship, warmth and playfulness.
Inside, a skate halfpipe, a Friendship Wall and an app-activated claw machine drew 2,016 visitors in 3 days.
Las empresas ganadoras registran, en promedio, un 38 % más en ventas. Entre en Eventex Awards o reserve una consulta estratégica gratuita.
