Upon the launch of Allegris, a fully customizable flight experience, Lufthansa Group impressed its audiences with an immersive event that put its guests center stage — quite literally, in fact.
Since this new product generation of Lufthansa Group is an unparalleled, fully customizable, and individual flight experience, it was clear to us that the launch-event needed to follow suit — with a maximum of individualization, from the check-in to the check-out.
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