New Global Sport Conference (NGSC)

The New Global Sport Conference brought 1,500+ delegates, including 500 CEOs, to Riyadh during Esports World Cup week. fischerAppelt rolled out NGSC's new identity across the venue, broadcast and digital channels for the Esports World Cup Foundation.

‍NGSC25 was designed as a set you move through, not a stage you look at. The Hero Stage was the climax, but the feature began the moment guests entered. Every step toward the main stage was built as part of the same scenic language, so the environment carried the story before the first speaker arrived.

The brand's portal shapes became art stands, registration desks, a Wall of Legends around the Esports World Cup trophy, and tunnels that brought speakers onto the stage.