The Festival Store & The Warehouse by bol

bol, the Dutch e-commerce platform, opened its first physical store at Lowlands Festival. Playground and Mojo combined a 24/7 campsite shop with The Warehouse, a stage for up-and-coming DJs.

By night, The Warehouse transformed into an intimate club, hosting up & coming DJ’s, who could make their much sought-after Lowlands debut. A literal warehouse rave! This stage quickly became a very popular spot, forming long lines, cementing its place in the infamous Lowlands nightlife program.

The store offered click & collect and a borrow-and-help service for campers, and festival visitors voted the activation the #1 brand experience at Lowlands.