Volvo ES90 Asia Premiere

Agency / Organizer
Gorilla Company Limited
Client
Volvo
Year
2026
Country
Thailand

Volvo launched the ES90 in Asia at the Grand Hyatt Erawan Bangkok. Gorilla Company built the premiere around Volvo's philosophy of balance, with a slow, controlled reveal.

The central idea, Time is the Silent Luxury, positioned time not as a schedule constraint, but as a creative material.

An hourglass installation, balance beams, Thai-Nordic food and a live classical crossover ensemble set the tempo before the car appeared. After the launch, Volvo's share of voice in Thailand's premium EV segment moved from fourth to second.

Entre. Gane. Crezca.

Las empresas ganadoras registran, en promedio, un 38 % más en ventas. Entre en Eventex Awards o reserve una consulta estratégica gratuita.