Adele Stanley

Executive Head: Sponsorship & Events, Cassava Technologies

Adele Stanley is an internationally respected strategic events and sponsorship leader with more than 22 years of experience shaping high-impact brand experiences across Africa, Middle East and other international markets. She currently serves as Executive Head: Sponsorship & Events at Cassava Technologies, where she leads global conference strategy, executive positioning and partnership marketing to support enterprise digital transformation across AI, cloud, cybersecurity, connectivity and data centre solutions.

Adele is known for elevating events from operational delivery to strategic growth platforms, winning various awards in the industry. Under her leadership, international conference participation is directly aligned to measurable ROI — driving executive influence, lead generation, stakeholder engagement and digital amplification at major global technology gatherings.

Her approach combines disciplined governance with creative innovation, ensuring every sponsorship and activation reflects both commercial stewardship and forward-thinking execution. She has built high-performing cross-border teams, developed centre-of-excellence event frameworks and integrated AI-led touchpoints to enhance audience engagement and measurable outcomes.

Recognised for her strategic judgment, operational excellence and global perspective, Adele brings to the jury table a deep understanding of how world-class events drive business transformation, brand authority and sustainable impact.

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