Koren L. Vaughan is a senior experiential marketing and brand leader with more than 25 years of experience creating culture-driven, high-impact consumer experiences across retail, media, finance, and CPG. She currently serves as Director of Meetings & Events at Macy’s, where she leads the strategy and execution of store-led special events and corporate meetings nationwide. In this role, Koren oversees a high-performing team responsible for delivering scalable, community-focused experiences that bring the brand to life, drive customer engagement, and support business growth.
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