Melissa A. Jurcan, CSEP, is an award-winning event producer and brand storyteller. Melissa has spent over two decades designing bold campaigns and unforgettable moments for top-tier brands, including Amazon, Microsoft, the Arizona Cardinals, and the Seattle Seahawks—where she played a key role in launching both stadiums. Her portfolio spans some of the most high-profile events in the industry, including the Super Bowl, BCS National Championship, NCAA March Madness, MLB All-Star Game, movie premieres, and major product launches. Today, Melissa leads catering and experience at Compass One, where she and her powerhouse team produce more than 35,000 events annually across 16 campuses throughout the Americas. She has been involved in the event industry for over 25 years, and most recently served as the International President of the International Live Events Association (ILEA). Melissa brings not only extensive industry expertise but also a deep belief in the power of live experiences to connect people, spark creativity, and create lasting impact.
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