
Sunny Arora is a seasoned experiential and retail marketing professional with over two decades of rich industry experience. An award-winning event marketer, he has consistently created and executed memorable, large-scale experiences that blend creativity, innovation, and precision.
Over the years, Sunny has been recognized for his path-breaking ideas and contribution to the experiential landscape in India. His campaigns have not only won multiple industry accolades but have also set new benchmarks in audience engagement and brand storytelling.
Having worked with leading agencies such as Mudra, Hungama (part of JWT), Leo Burnett, and Cheil, Sunny currently leads Experiential & Space Marketing (Retail) at Innocean India, where he has been driving innovation for the past 4.6 years. His expertise spans experiential strategy, brand activations, large-format events, and retail experience design, making him a respected voice and valued member of India’s experiential marketing community.
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