Zainab Alsalih

A world-renowned luxury event planner, entrepreneur, author, and mother of three, Zainab Alsalih has always been gifted with a natural sense of grace and a passion for creating and celebrating beauty in all its forms. A true citizen of the world who is multilingual and multicultural, Zainab was born in Baghdad, raised in Europe and the Middle East, and for the past 30 years has proudly called the UAE her home.

Zainab began her professional career in banking, quickly realizing that her true calling lay elsewhere. Her desire to bring joy to people and to play an instrumental role in life’s most meaningful moments drew her into the world of events. Combining her creative vision with strong business acumen and organizational skills, she founded Carousel, her boutique luxury agency known today for producing some of the most memorable celebrations and brand experiences in the region.

While Zainab is celebrated globally for her contributions to the wedding industry, her work extends far beyond it. Under her leadership, Carousel has evolved into a multi-disciplinary luxury atelier crafting weddings, private celebrations, corporate galas, destination activations, brand launches, immersive installations, and high-end hospitality experiences. From intimate soirées to large-scale productions, Carousel is distinguished by its meticulous artistry, emotional storytelling, and uncompromising pursuit of excellence.

Zainab’s expertise and creative influence have made her one of the most respected authorities in the Middle East and internationally. She has been featured and quoted in major regional and global media across television, radio, print, and digital platforms in multiple languages. Recognized as one of Dubai’s leading female entrepreneurs and a global ambassador for the city as a hub of creativity and celebration, she has contributed significantly to elevating the region’s event landscape. This recognition culminated in her hosting the world-renowned Engage Summits in 2020, in collaboration with Dubai Tourism and Emaar Hospitality, where she welcomed 250 of the world’s top planners and designers for a three-day experience showcasing Dubai as a world-class destination for events of all kinds.

Driven by her vision, compassion, and love of people, Zainab has shaped Carousel into one of the most admired and exclusive luxury event agencies in the Middle East. Her journey continues to inspire women across the region and beyond, especially those who aspire to create, lead, and bring beauty into the world with purpose and heart.