Eventex 2018 Jury Yearbook: Michael Heipel

Tsveta van Son
August 30, 2017
Tiempo de lectura:
min

Online Relations and Event Marketing Consultant


Who are you really?
I am a guy who likes to keep a number of balls in the air – that is why I started my own event and content marketing business roughly 3 years ago.

Personal credo… Don’t be shy – go for it!

When you were a kid, you wanted to be… an archeologist.

You became… content marketeer and video journalist.

What would people say about you based on your handwriting? – Nice guy – if only I could read his handwriting…

Which book do you think everyone should read? – An Optimists Tour of the Future / Mark Stevenson

Would you rather be the funniest or the most intelligent person in the room? – Rather the funniest. But I was born German… 🙁

The hardest thing about being in events… Always reinventing the wheel.

And the easiest? – Always reinventing the wheel.

Describe how you imagine a conference 100 years from now – People will meet in real life – like they did for 1000s of years.

The best advice you ever received… On the weekend, do something that you never did before.

Honest arrogance or hypocritical humility? – No idea what you are trying to say…

Action or thriller? – Thriller

Surprise ending or a happy ending? – Surprise ending

Practice without theory is… doable.

Less is more when… Let me say it with Rodin: “The work of art is already within the block of marble. I just chop off whatever isn’t needed.”

At the end of the day… it’s the experiences that matter.

Never miss an insight worth reading.

Información sobre la industria de eventos que realmente merece la pena leer, en el momento justo
Recibe información del sector, acceso anticipado a informes y contenido valioso directamente en tu bandeja de entrada.
Escrito por:
Tsveta van Son
Especialista en redacción publicitaria
Como redactora, editora y traductora experimentada, Tsveta escribe para Eventex, donde cubre desde tendencias de marketing experiencial hasta las historias detrás de las campañas más premiadas del sector de los eventos. Con formación en periodismo y debilidad por la gramática islandesa, cree que el mejor contenido es preciso, útil y nunca aburrido.

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