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Eventex 2020 Jury Yearbook: David Benitez

Tsveta van Son
October 31, 2019
Read time:
min

Founder of Content Cocktails LTD (CoCoA)

Describe yourself in 3 words?Crazy, Risk-taker, Networker

What was your first job?Making Wheatgrass shots in 60th Street in NYC.

If you could only eat one thing for the rest of your life, what would it be?Ceviche

If you could go back in time and talk to your 20-yr. old self for 15 seconds, what would you tell? You don’t know it all….It’s great to take risks, but even better to find guidance first.What is your superpower in business?I connect people in a very organic way and thinking of mutual value.

The only way to achieve the impossible is… faith

Your formula for a successful event… Meeting Design

Who would play you in a movie? Will FerrellThe event of your dreams…. An Incentive trip with my loved ones to a most remote place disconnected completely from society

What is the future of events?Audience collaboration is a must with content design. The old school of organizing events by “default” will be obsolete.

The best advice you ever received?You do not exist by default… So don’t do things by default. Do it by careful thinking and design.

What are you fully devoted to?My three gang members… Patricia, Ana and Elena!

What is the price of success?Hard work! A lot of sweat and tears!

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Written by:
Tsveta van Son
Copywriting specialist
An experienced copywriter, editor, and translator, Tsveta writes for Eventex where she covers everything from experience marketing trends to the stories behind the event industry's top award-winning campaigns. With a background in journalism and a soft spot for Icelandic grammar, she believes the best content is precise, useful, and never boring.

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