Eventex 2020 Jury Yearbook: Tahira Endean

Tsveta van Son
October 31, 2019
Tiempo de lectura:
min

Head of Events at SITE Global

Describe yourself in 3 words? Mother, connector, creator.What was your first job?Hairstylist.

‍If you could only eat one thing for the rest of your life, what would it be?Vegetables.

‍If you could go back in time and talk to your 20-yr. old self for 15 seconds, what would you tell?Integrity belongs to you, own it. Everyone has their own story, and whatever is shared with you is yours to keep, not yours to share. Becompassionate. Be brave. Be open to new opportunities. You get one body to live in for the rest of your life, take care of it. Laugh every day.

‍What is your superpower in business?Empathy, curiosity and creativity.

‍The only way to achieve the impossible is… try it.

‍Your formula for a successful event… people-centric, purpose-driven.

‍Who would play you in a movie?Jennifer Love Hewitt.

‍The event of your dreams… includes moments of awe, time for conversations that lead to deeper friendships, delicious food and beverage,aha moments and I smile when I remember it.

‍What is the future of events?Well designed, worthwhile, transformative experiences co-created with partners who all add their knowledge and passion to the ultimate delivery of engaging, authentic, safe, immersive and culturally aware events.‍

The best advice you ever received?On raising teenagers – start every day fresh.

‍What are you fully devoted to?Leaving delight in my wake as I navigate all aspects of life – personal and professional.

‍What is the price of success?How is success being defined? To me success is a life rich in family and friends, an ability to maintain good health and to have adequate financial resources to meet our needs and save for our future. The price of this is time, the rewards are infinite.

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Tsveta van Son
Especialista en redacción publicitaria
Como redactora, editora y traductora experimentada, Tsveta escribe para Eventex, donde cubre desde tendencias de marketing experiencial hasta las historias detrás de las campañas más premiadas del sector de los eventos. Con formación en periodismo y debilidad por la gramática islandesa, cree que el mejor contenido es preciso, útil y nunca aburrido.

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