Eventex 2020 Jury Yearbook: Ulrike Tondorf

Head of Live & Experience Branding at Bayer AG

Describe yourself in 3 words? Experienced, Towards design, Team-oriented

‍What was your first job?Interior designer, shop fitting.If you could only eat one thing for the rest of your life, what would it be? Noodles

‍If you could go back in time and talk to your 20-yr. old self for 15 seconds, what would you tell? Have always confidence in yourself! You will make your way.

‍What is your superpower in business?Collaboration and trust.‍

The only way to achieve the impossible is… teamwork.

‍Your formula for a successful event… a live communication measure needs to deliver its purpose. Innovation and digitalization is a must, but tools have to support and not become an end in themselves.

‍Who would play you in a movie?no idea…

‍The event of your dreams… indicates the beat, with an inspiring, attracting experiential live communication.

‍What is the future of events?In future we hopefully will trust more in artificial intelligence as an important driver for live experiences.

‍The best advice you ever received? "Always be yourself."

‍What are you fully devoted to?Interior design.

‍What is the price of success?Not always understood.