Arup Chakrabarty heads Experiential Marketing at BMW India, leading the strategic design and nationwide execution of the brand’s most influential customer engagement platforms. He is responsible for transforming BMW’s global brand philosophy into immersive, high-impact experiences that elevate product perception, deepen customer relationships, and drive measurable business outcomes.
He oversees a diverse experiential portfolio encompassing national product launches, Auto Expos, Golfsport, Motorsport, Art & Culture initiatives across India.
Managing significant annual investments and complex multi-city executions, Arup ensures uncompromising adherence to BMW’s global standards of premium excellence. His leadership balances operational rigor with strategic brand-building, reinforcing BMW’s benchmark position in experiential marketing within the Indian luxury automotive landscape.
He is recognized for delivering seamlessly executed, insight-driven experiences that not only enhance brand equity but also contribute directly to customer acquisition, retention, and commercial growth.
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