With 15+ years of experience across rapidly changing markets like India, Singapore, and the UAE, Saheba brings a cross-market perspective to brand strategy, cultural intelligence, and experiential marketing. Her background spans brand strategy, marcom, partnerships, events & experiential, and building & scaling long term platforms for her clients.
She has led teams from start-up to scale-up, balancing strategic rigor with creative boldness. Known for decoding consumer behavior and co-creating adaptive strategies with cross-functional teams, her work drives both cultural relevance and commercial impact.
She has driven results for global and regional leading brands including Porsche, TikTok, Wynn Resorts, Google, Emaar, Dubai Culture, Richemont Group to name a few, shaping brand narratives at the intersection of culture, community, and conversion.
Currently leading Strategy & Experiential at award winning agency, MCH Global across EMEA while being actively involved in Special Initiatives at MCH Group. She is building and scaling the global strategic interventions, contributing to group-level ambitions including expanding cultural platforms like Art Basel into the MENA region.
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