Ziyad F. Al-Shareef, CEM

Ziyad F. Al‑Shareef is a professional and a seasoned leader in large-scale event design, communication strategy, and civic engagement. He currently serves as Director of Events & Communication at the Royal Commission for Makkah City and Holy Sites, where he leads transformational initiatives aligned with the city’s developmental vision. With over 12 years of experience, Ziyad has overseen high-impact programs such as Fawanees – Ramadan Season, Manafea Forum, and the Makkah Halal Forum, and played a key role in international exhibitions, investment forums, and stakeholder activations. His work reflects a deep understanding of audience experience, strategic narrative, and public-private collaboration in one of the world’s most significant destinations.