Eventex 2018 Jury Yearbook: Sam Johnston

Tsveta van Son
August 8, 2017
Read time:
min

Manager at Dublin Convention Bureau


Who are you really?
I am a people person in the right job.

Personal credo… If it is worth doing, it is worth doing right.

When you were a kid, you wanted to be… a police man.

You became…  something very different but never in trouble with that police man.

What would people say about you based on your handwriting? – Difficult to make out.

Would you rather be the funniest or the most intelligent person in the room? – Funniest.

The hardest thing about being in events… saying no to all the fabulous invitations.

And the easiest? –  Going to fabulous events.

Describe how you imagine a conference 100 years from now – Hopefully very similar to now – it is all about the direct, personal interaction.

The best advice you ever received…  You can make any mistake once, just don’t make the same mistake a second time.

Honest arrogance or hypocritical humility? –  Honesty is always the best policy.

Action or thriller? – Thrill me.

Surprise ending or a happy ending? –  Always a happy ending.

Practice without theory is…  not wrong.

Less is more when…  it comes with feeling.

At the end of the day… family are the most important thing.

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Written by:
Tsveta van Son
Copywriting specialist
An experienced copywriter, editor, and translator, Tsveta writes for Eventex where she covers everything from experience marketing trends to the stories behind the event industry's top award-winning campaigns. With a background in journalism and a soft spot for Icelandic grammar, she believes the best content is precise, useful, and never boring.

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