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Eventex Awards releases The Eventex Creativity Report 2025

Tsveta van Son
September 2, 2025
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min

Eventex Awards, the global benchmark for excellence in events and experiential marketing, has unveiled The Eventex Creativity Report 2025, which showcases remarkable creativity and innovation across winning entries in the 15th edition of Eventex Awards. 

The report has been prepared by the team behind Eventex Awards, which has gone over and analyzed the 322 entries that won platinum and gold awards in Eventex Awards 2025, selected from a record pool of 1239 participating entries. The result is a comprehensive study of creativity in the events industry, grouped into five main trends: 

  • Works of art 
  • Cre-AI-tivity 
  • Emotion in motion 
  • Creativity with heart 
  • Backstage creativity  

The report’s findings have been backed with a curated selection of case studies from Eventex Awards 2025 platinum- and gold-winning entries. Each entry features relevant jury feedback and notable elements to illuminate the conceptual and practical sides of creativity.   

“We at Eventex Awards have been championing creativity since day one and remain committed to reinforcing it through our evaluation criteria and showcasing it in the most deserving winners,” comments Ovanes Ovanessian, Co-founder of Eventex Awards. “The Eventex Creativity Report is one of the ways to do just that — giving a glimpse into that elusive spark and how it emerges in various dimensions across winning entries in the latest edition of the awards.” 

The Eventex Creativity Report 2025 is available for download here

About Eventex Awards 

Founded in 2009 to celebrate creativity, innovation, and effectiveness in the industry, today Eventex Awards is the most esteemed international awards in the world of events and experiential marketing. Every year, the awards highlight the best agencies, events, tech, suppliers, and venues from the world of events.

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Written by:
Tsveta van Son
Copywriting specialist
An experienced copywriter, editor, and translator, Tsveta writes for Eventex where she covers everything from experience marketing trends to the stories behind the event industry's top award-winning campaigns. With a background in journalism and a soft spot for Icelandic grammar, she believes the best content is precise, useful, and never boring.

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