
For Dreamforce 2025 at Moscone Center, Left Field Labs built Agentforce City for Salesforce: a main street of 17 branded storefronts, each based on a real customer story.
Equinox carried its signature eucalyptus scent and lighting style. UChicago Medicine operated like an active clinical space. PepsiCo's bodega tracked inventory and changed promotions based on real-time conditions.
Visitors started at a 14-foot Activation Tower that matched them to an industry track. Digital scans rose 1,376% compared with Dreamforce 2024.

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