Armani in the Spotlight

Agency / Organizer
CREATIVE PRO Group
Client
Armani
Year
2026
Country
Poland

Armani in the Spotlight launched Armani Beauty's new communication strategy in Poland. CREATIVE PRO Group turned BOHEMA 2.8 in Warsaw into the backstage of a film and photo shoot for 250 guests.

Guests’ photos, captured by professional photographers, were edited live and instantly displayed within the event scenography, turning participants into part of the visual narrative.

Make-up sessions with the brand's artists, product photo sets and well-known Polish actors performing as singers and DJs filled out the night.

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