Galaxy Escape Challenge

Agency / Organizer
ACCIONA Living & Culture
Client
Samsung
Year
2026
Country
Spain

Galaxy Escape Challenge brought Samsung Galaxy devices with Gemini Live to students at 15 universities across Spain. ACCIONA Living & Culture built escape rooms that could only be solved with the AI.

The Escape Room acted as a functional product demo. Participants could only solve challenges using Gemini Live, turning AI into an active tool rather than a passive feature.

The tour ended with a live final at Plaza del Callao in Madrid, where 4 escape rooms ran at once in front of 2,000+ people.

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