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At auto shows in Shanghai, Chengdu and Guangzhou, George P. Johnson built a 2,925 m² bi-level off-road track inside GWM's 6,611 m² stand. Visitors could ride it or watch the runs from theater-style galleries.
35° descents and vertical steps translated engineering into immediate bodily understanding, beyond static panels.
The chairman's own run up the vertical steps became the most shared clip of the campaign. The core of the stand was modular, so it toured all 3 shows and cut repeat build costs by 39%.
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