The project was part of the campaign promoting the 4th season of "Stranger Things". During the 2 days of OWF Festival, the zone was visited by nearly 7000 festival-goers, mainly Gen Z, who waited for hours to face The Upside Down. At night they had fun with the best DJ/ VJ Audio-Visual performance.

Using extensive scientific expertise in the area of complex systems we created an immersive experience of The Upside Down from the series - an alternate dimension existing in parallel to the human world.

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