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adidas celebrated the Superstar with one night of music at the adidas arena in Paris, produced by ubi/. for more than 7,000 guests.
The creative concept reimagined the adidas Superstar as a symbol of cross-generational creativity. The idea: unite diverse music genres and cultures under one sound - The Sound of Superstar(s). The adidas arena was transformed into a giant shoebox installation crowned with XXL visuals from the Superstar campaign, blending physical architecture with brand storytelling.
A 1,555 m² shoebox façade, 400 m² of LED and 350 lighting fixtures backed artists from different genres, with tickets released through adiClub raffles and in-store drops.
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