Adam Lofthouse

Adam Lofthouse, Head of Production & Innovation - Rizer

Adam Lofthouse is the Head of Production & Innovation at Rizer, where he oversees the technical, operational, and logistical delivery of some of Australia’s most high-profile and internationally recognised events.

He is responsible for large-scale public works, high-profile luxury brand activations, and landmark creative projects, working at the intersection of technology, design, and live experience all whilst driving a deep commitment to creative collaboration.

Known for his rigorous approach to planning and sharp creative instinct, Adam combines operational discipline with a future-focused perspective on production innovation.

He has built a reputation for elevating projects - tightening every detail, polishing every moment, and unlocking the “last 10%” that transforms a production from exceptional to unforgettable.

A respected figure in the industry, Adam has built enduring relationships with leading suppliers and partners, enabling him to deliver exceptional results across a wide range of formats and environments.

He is passionate about elevating production standards in Australia and mentoring the next generation of event professionals.

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