Annika Payn

With over two decades of experience in both agency and in-house leadership roles, Annika has a passion for creativity and impactful brand encounters that drive growth and value for business. After 12 years in Asia working for big multinationals across various industries, she returned to her native Finland in 2020 to lead the KONE brand globally. Annika is also an experienced public speaker and trainer, engaging audiences around the importance of brand as a growth driver.

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