Caroline Bee

Bringing more than 25 years of experience in the MICE industry. Over the course of her career, she has worked with global experiential marketing agencies, developing a strong track record in delivering large-scale, high-impact events. She is known for building and leading high-performing teams, combining creative vision with solid financial oversight and operational strategy to drive sustainable growth across the region.

In her leadership role, she has driven global expansion initiatives and introduced more efficient event processes that delivered measurable cost savings. She has earned industry recognition for sustainability-focused programs and successfully navigated complex, high-pressure situations with calm, decisive leadership. She has also built strong strategic partnerships to support business growth and consistently delivered high-profile, large-scale events to international standards. Actively involved in industry associations and conferences, she stays close to emerging trends and brings fresh, innovative thinking into the business.