Judy Payne, CMP

VP, Events & Brand Experience, Freeman

Judy Payne, CMP, leads brand events at Freeman, where she designs and delivers high-impact experiences that showcase thought leadership and strengthen client relationships. She oversees event strategy, design, and execution with a focus on outcomes, creating intentional experiences that connect customers, partners, and industry leaders in meaningful ways. Judy also leads high-performing teams, fostering a culture of trust, innovation, and accountability.

Her approach balances creativity with intention and measurable impact. Judy launched Freeman’s first-ever proprietary customer event and continues to evolve the company’s event portfolio. She is a recipient of the Smart Women in Meetings Award, MeetingsNet Changemaker Award, The Expo Elite, and multiple honors for her event programs. Her programs are known for actionable takeaways, standout creativity, and memorable experiences that drive emotional connection and measurable business results.

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