Tay Ling is an Experience Strategist who transforms complexity into clarity and clarity into unforgettable experiences.
Working across Japan and Asia-Pacific, he designs experiences that move business and shift behaviour by integrating strategy, creativity, operations, data, and leadership into one seamless discipline.
His portfolio spans mega-expos, Location-Based Entertainments, cultural pavilions, C-suite summits, and global brand activations, including Qiddiya at Tokyo Game Show, Vietnam Pavilion (Expo 2025 Osaka), Huawei Ariake Showroom, Tokyo Gendai, Formula E Japan, and brands such as HP, L'Oreal Travel Retail, Samsung, Levi's and more.
Tay builds experiences that leave people changed.
Winning companies experience 38% more sales on average. Enter Eventex Awards or book a free strategy call.
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