For the launch in the Netherlands Bud introduced BUDX. A two-day event celebrating trendsetting culture, enabling and engaging Dutch young urbanites for a credible and relevant brand-positioning.

Brewery AB InBev brought the “King of Beers” Budweiser to the Netherlands by the name Bud. The peak of Bud’s local campaign effort was to roll out the BUDX platform, where cultural local talents are brought together through collaboration in the fields of Music, Art, Fashion and Tech. The platform is not purely designed for brand visibility but to actually contribute to and to reflect the local trendsetting culture. To create an inclusive community that bonds, inspires and ultimately collaborates. BUDX is an amplification platform: an experience that grows exponentially as more people engage creatively and collaboratively with each other and the brand.

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