Corona- For Every Golden Moment

Corona became the first global beer sponsor of the 2024 Olympic Games, bringing a different energy to Paris. Instead of only celebrating wins, they focused on relaxing and enjoying the moment. They created an urban beach under the Eiffel Tower, hosted rooftop parties, and embraced and facilitated Time Zero — the moment before and after competition. Their Athletes’ Village "Cero Stress Zone" became part of many athletes’ daily routine.

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Despite a tight timeline and strict rules, the brand delivered smooth, welcoming experiences across the city. Corona helped everyone enjoy the Olympics in their own way, thanks to the clever design and a relaxed mood.