Design a new era

At the 2024 Beijing Auto Show, Volkswagen created a booth inspired by Chinese architecture and Bauhaus design. It featured a semi-enclosed layout, a quiet area, and digital displays that changed themes throughout the day.

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Visitors engaged with digital features and interactive elements. Built with reusable materials and energy-saving tech, the booth focused on design and engagement instead of product display. It offered a fresh way for people to connect with the brand.