Jameka S. Pankey

Jameka S. Pankey is an award-winning global subject matter expert and transformational leader in experiential marketing and brand innovation. With more than 15 years of executive experience spanning corporate, retail, and entertainment sectors, she has established herself as one of the industry's most highly regarded strategists, redefining how organizations build culture, engage communities, and deliver authentic brand experiences at scale.

As the award-winning Head of Experiences for Fans and Artists at Amazon Music, Jameka leads the brand's global strategy for immersive storytelling and consumer connection. Her visionary leadership has produced some of the industry's most noteworthy executions, including Kendrick Lamar's Pop Out Experience, Bad Bunny's Residency Experience, De La Soul's DAISY Experience, the Amazon Music 50 and Forever campaign celebrating 50 years of hip hop, and the Amazon Music Live: Thursday Night Football television series. Under her direction, Amazon Music has become synonymous with best-in-class experiential marketing that drives measurable cultural impact and business results.

Recognized internationally as a distinguished speaker and thought leader, Jameka is celebrated for designing groundbreaking campaigns and activations that elevate brand resonance while championing authenticity, representation, and equity. Her expertise in delivering complex, multi-market experiences has positioned her as a trusted advisor to leading brands seeking to connect with audiences in meaningful, sustainable ways.

Beyond her corporate influence, Jameka is a passionate advocate for systemic change. She leverages her platform to mentor emerging talent, amplify underrepresented voices, and drive initiatives that transform both workplace culture and broader society. Her work is rooted in the conviction that brands must serve as agents of cultural progress.

Jameka's impact transcends industries and geographies. She is not only shaping the future of experiential marketing globally but also inspiring a new generation of leaders to create with purpose, lead with integrity, and disrupt with vision.