Global Event Strategy Awards 2026

Games that are specifically designed to drive marketing interactions and increase community engagement in a fun and positive way. This can include but is not limited to online, mobile games, and apps.

The application of game-design elements and game principles aimed at encouraging engagement and participation before, during, or after the event/experience.

Social media marketing initiatives or campaigns that involve collaboration with popular social media influencers or celebrities to increase engagement in interactive ways and target specific audiences and markets.

A form of digital entertainment and enhanced storytelling that uses technological, social, or collaborative interactive features to captivate the audience/target group on multiple levels through adapted content and a unique user experience story based on the participant’s interactions with the story world.

Effective digital video clips — individual or series — distributed over the internet.

A series of episodes of audio or video files that users can stream, play and listen to, designed to maximize audience reach.

The leveraging of social media platforms to increase brand awareness, connect with an audience, and achieve business goals.

The creative and identity-relevant appearance, layout, content, and user experience of a website or a specific landing page.

The planning and impeccable implementation of health and safety measures at an event including the setting of health & safety policies or procedures, as well as on-site preparations and/or technological implementations that ensured the safety of visitors at an event.

Rewarding loyal customers/community members and making them feel valued by offering perks and a personalized experience goes a long way and this is the category where innovative loyalty-oriented programs and techniques fit right in.

Changing an event’s format from in-person to virtual is an art in itself and this is where your excellent job of pivoting to virtual can truly shine.