Cárol Méllo

Cárol Méllo is Director of Events Intelligence & Marketing, with a proven track record of transforming events into strategic platforms for brand, data, and innovation.

With over 17 years of experience working with global brands such as iFood, Red Bull, Adidas, Royal Canin, and Philips, she has built a career leading high-impact live marketing activations, brand experiences, and corporate events. Her portfolio includes large-scale projects such as Rock in Rio, The Town, Carnival activations, Corporate Conferences, as well as major conventions, trade shows, and strategic gatherings in Brazil and internationally.

At iFood, she led the creation of the company’s Events Center, a proprietary event management platform that redefined processes, increased operational efficiency, and elevated the strategic role of events within the business. The initiative became a national benchmark and received the 2025 “You Inspire” Innovation Award from ALAGEV (Events and Travel Management Latin America Association).

Her work bridges strategy, creativity, and technology, integrating marketing, experience design, data, and governance to build smarter and more impactful events. Today, Cárol advocates for a new vision of the industry: events as intelligence ecosystems capable of generating meaningful connections, brand value, and better strategic decisions for organizations.