Cate Banfield

For Cate, it all boils down to the attendee journey.

With more than 25 years’ experience managing, producing and designing across TV, film and events, Cate now leads a wildly talented team of experience designers, business development experts, program managers, creatives, innovators and strategists at Wynford, one of Canada’s largest and award-winning Incentive Travel and Brand Experience agencies.

Cate and her team are responsible for partnering with clients around the world to design unique and curated travel experiences, events & strategies that drive employee engagement & business growth; communication strategies; measurement & ROI across Fortune 100 and emerging market clients. From Live to virtual, Cate is responsible for designing experiences that power engagement and fuel brand love.