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A marketing communications leader with over 17 years of experience managing complex projects for leading Polish and international brands. She combines strategic business thinking with creative development and the production of experiences designed to engage audiences and achieve clear communication objectives.
During her career, she has led teams responsible for high-profile B2B and B2C events, TV galas, sports and cultural productions, employer branding initiatives, and projects spanning event marketing and brand communications. Events and incentives delivered under her leadership have received recognition at industry awards, including Effie, Eventex, BEA Awards, and MP Power Awards.
As Co-founder of MindSpark, a Creative Event & Experience Agency, she brings together strategy, storytelling, and production to create meaningful experiences for brands and people. A strong advocate of the Human-to-Human approach, she believes that great events begin with understanding people and that their true value extends far beyond the event itself.
She has served as a jury member for the Effie Awards and Eventex Awards. She has been recognized in the prestigious global Eventex Awards index as one of the 100 Most Influential People in the Event Industry.
Her educational background includes Italian Philology, Management Controlling, and an Executive MBA program.
Winning companies experience 38% more sales on average. Enter Eventex Awards or book a free strategy call.